Personal Branding - The Summary.

Personal branding is the profile you build with your customers that will help build trust and a reliable professional relationship. Ni about vile customers wako wanakuona and vitu wanafikiria wakiinteract na biz au content yako.

Kucreate a strong personal brand, lazima ukue shure what you want to be known for and kitu most unique about your business or your style. Hii differentiator ndio itasaidia kubuild a personal brand that cannot be copied.

Ukibuild the strong personal brand, utaneed a visual brand. Hii unaibuild by getting a high quality headshot poto to be used on your profile, a color scheme, a logo and font. All these will make sure that your customers wakiziona immediately, they think or feel a certain way. Kumbuka every personal brand evokes thoughts and emotions.

After umecreate a strong visual style, the next step nikuicommunicate to your audience. You will need to be communicating consistently ndio hii visual style istick kwa the mind of your audience.

Itakua easy for your audience to fully understand your brand if you are consistent acoss platforms, consistent in your visual stye, voice yako na vile unaengage na your audience. Kumbuka, when it comes to communication, kuna tools za kukusaidia kuschedule content ndio usikue overwhelemed.

Lastly, tulidiscuss testing your personal brand regularly. At the end of the day, your personal brand cannot be built in one day, so kuna vitu utaenda ukilearn from feedback, from your analytics and from your audience about brand yako. The idea is to keep adjusting the more you learn utill ufeel that your personal brand inacommunicate exactly what you want it to.

After learning all about building a peronal brand, ni poa kuput all that into practice. It’s time to go and build your personal brand and in just a few months your biz will start receiving the benefits of a strong personal brand.