How to write an Irresistible Instagram Biography for your Business In Kenya

This is why you need to write an irresistable instagram biography for your business, ni the best first step ili kureach new customers online.

Kwa hii article, utalearn the the fast, easy (and free!) things unaweza fanya ili you make a great first impression with your instagram profile, that will help your biz to stand out.

Hi, mi naitwa Mo, nina own an online skincare store. Before nianze kuattract more people to my Instagram, I need to make sure ninapea my potential customers an excellent first impression.

Target customers wangu ni health-conscious people, very stylish, na wako interested sana in beauty products. Based on mambo ninajua about them, here is how I tailor my Instagram profile and content to appeal to them:

a) Wakitafuta skincare products, wana care about the quality, including ingredients and being eco-friendly. Hii inafaa kustand out at first glance.

b) Picha zangu na colours ninatumia should give a stylish impression.

c) Nafaa kuinclude high-quality pictures of both men and women katikati ya 30-50 years of age wenye my target customers wanaweza relate to.

TIP: Nirecommended that uweke a face to your target customer and do your best to think like him or her. Hii itakusaidia kufocus on the right customers!

Swali moja nilijiuliza ni, “Nawezaje give a good impression to potential new customers wakivisit my Instagram profile?”

This is what I saw nikiangalia Instagram profile yangu critically:

i) Sikuwa nimeweka a professional profile photo showing my business logo.

ii) Sikuwa na any keywords zina describe my biz kwa bio description.

iii) Sikuwa nimeweka any contact information on how customers wanaweza nipata.

iv) Sikuwa na catalogue ya products zote ninauza.

v) Nilikuwa natumia picha mbaya na low quality na sikuwa na colours zangu specific natumia.

So nika work on several improvements:

a) Nika update my profile picture with my business logo.

b) Nikatumia keywords kwa bio that can help people find my biz.

c) Nikatumia a link-in-bio tool kushare more information- Nilitumia Linktree.

d) Nikachagua a colour palette that nitakuwa natumia kuimprove the overall look of my profile.

e) Nika improve the quality of the pictures napiga na kupost. Sasa namake sure that products are always clearly visible.

USEFUL TIPS:How to take good photos of your products using a smartphone.

Kwa Linktree nika share:

i) Product catalogue ya biz.

ii) WhatsApp Business Account watu wanaweza tumia kunipata na kuplace orders.

iii) Business email ya other types of enquiries.

Chukua advantage ya the following resources kumake the same improvements kama Mo!

1.Tumia Canva to create professional graphics for free kama logo yako.

2.Tumia Linktree kucreate your own link-in-bio page iko na more details about your biz.

3.Set up number yako ya biz with Whatsapp Business to look more professional.

Sasa nahitaji kuangalia kama namake progress!

Nataka kujua my customers’ reactions to the improvements nimefanya on my Insta, so nikauliza a few of them for feedback.

This is what they said:

Hii positive feedback from my customers ina niassure that I’m on the right track about my profile. Niko ready for the next challenge!

Pia wewe, after professionalising your Insta, angalia:

a) What your (new and existing) customers watasema. Waulize for their feedback. Wana react aje to the changes?

This is how utaendelea kujijenga na kuimprove!

b) Pia angalia kama unapata more people starting to follow your page.

This training course was designed by TechnoServe and supported by Strive Community, a global philanthropic initiative developed by Mastercard Center for Inclusive Growth and Caribou Digital